Site Booster helps small businesses manage their online identity and reputation on websites like Google Maps, Google+, Yelp, Foursquare, Facebook and more. Chosen as one of the best plugins on WIX for 2014, Site Booster wanted to take their business to the next level with a full rebrand and website makeover.
I worked closely with Site Booster to recreate a logo and brand and apply that to their current online presence. Using their website analytics and conducting A/B testing we are iteratively changing their website, landing pages and WIX plugin pages to optimize client conversion. So far we have achieved a 30% conversation increase on their landing pages. This is only the first step in our journey.
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Client:
Appsharp
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Time Frame:
In progress
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Responsibilities:
Branding
User Interface Design
User Experience Design
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BRANDING
Site Booster wanted a new logo that included an origami feel, with a bespoke script. We came up with a mouse cursor made up of geometric shapes. I designed the font to give a feeling of fire coming out of a rocket, hinting back to their original branding and idea of their service boosting small businesses to greater heights, like a rocket.
See below the brand working in context. The first image shows the WIX and Weebly plugin icon. The second shows the Site Booster Facebook page design.
LANDING PAGE
The first job Appsharp hired me for was to help them reduce the bounce rate on their landing page. After explaining that they needed a brand overhaul to ensure a consistent look we got stuck into the landing page. We quickly saw a conversion increase of 30%.
When a user clicks on one of the 3 call to actions, a corresponding form slides out.
STYLE GUIDE
To help the dev team at Appsharp, I created a style guide to help them roll out the new brand as they created new pages.
WIX UPGRADE PAGE
This is the page a user sees right after they install the Site Booster plugin in WIX. The page goal is to upgrade the user to a premium user. Site Booster wanted to increase conversions. We succeeded by simplifying the page and using clear call to action buttons.
